Heart Health 2.0: The Heart-Health Consumer, Market, and Science

Heart health is arguably one of the most crowded and competitive condition-specific categories. Grocery store aisles are full of heart-touting foods like oats, nuts, whole-grain bread, canned fish, and more, not to mention specialty supplements with heart-boosting ingredients. The need for heart-health products is only set to intensify because of COVID-19, as consumers take a more proactive approach to health. For brand owners, the question becomes, who is your target consumer, how have medical advancements helped this sector evolve, and what well-researched ingredients, such as omega-3s and vitamin B5, positively impact heart health?